Pricing
What a website costs in Bulgaria (2026)
A real breakdown of website prices in Bulgaria in 2026: from a landing page to a shop, the hidden costs after launch, and when cheap ends up expensive.
A website in Bulgaria in 2026 costs anywhere from about 150 € for a simple landing page to 12,000+ € for a large online shop. The price comes down almost entirely to scope. Here are the rough bands:
- Landing page — 150 to 1,000 €
- Business / small-company site — 400 to 2,600 €
- Online shop — 800 to 12,000+ €
- Custom platform — from 5,000 € up
- DIY (Wix / WordPress) — 50 to 360 € a year, paid mostly in your own time
Scope sets how long the project takes, and time sets the price. Below is where each number comes from, what you keep paying after launch, and how not to pay for the wrong site.
Why is one quote 1,000 € and another 10,000 for the "same" site?
Because the "same" is almost never the same. The biggest factor is time, and time is set by scope: template vs custom design, number of pages, functionality (bookings, payments, accounts, filtering), integrations (payment systems, couriers like Econt and Speedy, ERP/CRM), language versions, and whether copy, photos and SEO are included.
A five-page site on a ready-made template and a hand-built site with written copy and a structure built for search engines are two different projects. They look identical on one line of a quote. But the work behind them is completely different.
So ask for an itemised quote: exactly what's included and what's billed separately. Otherwise you're comparing two numbers that don't mean the same thing.
DIY, freelancer, agency or studio: which one fits you?
Four routes, four trade-offs:
| Route | Typical cost | Who does the work | Support | Best for |
|---|---|---|---|---|
| DIY (Wix/WordPress) | 50-360 €/year | you | on you | zero budget, time to spare |
| Freelancer | 20-50% cheaper than an agency | one person | varies | smaller project, tight budget |
| Agency | highest (a team) | a team | long-term, formal | large company, complex build |
| Demiurg (me) | 800-2,500 € or from 160 €/mo | me, personally | included from day one | a business that wants a custom site without agency pricing |
I work alone, but with the clear process and support of a studio, without the price or the bureaucracy of an agency. I write every line of code by hand, here in Sofia, and you talk directly to the person building the site, which saves time and misunderstandings. You can see how I work in my portfolio.
Can I build it myself with Wix or WordPress?
You can. Wix or Squarespace is a subscription of around 10-30 € a month (120-360 € a year). It's all in one, but you rent the site: stop paying and it goes dark, and moving away is hard. Self-hosted WordPress is "free" software, but you pay for hosting and a domain (50-150 € a year) and invest your own time, with security and updates on you.
DIY makes sense if your budget is zero and your time is free. If the site has to bring in clients, your time is probably worth more than what you save.
What it costs with me: a Sofia web designer with clear prices
You can pay one of two ways, once or monthly:
- Landing page — 800 € one-time, or 160 €/mo for the first 6 months, then 50 €/mo for support.
- Full website — 1,800 € one-time, or 320 €/mo for the first 6 months, then 100 €/mo.
- Website with CMS (you edit the content yourself) — 2,500 € one-time, or 420 €/mo.
A full site is ready in 2-3 weeks. No upfront payment on the monthly plan, and no template. The code is always yours; with one-time payment the domain and hosting are in your name too, while on the monthly plan I handle them for you. The monthly option spreads the cost and includes support from day one. Full details are on the Services page.
How much does an online shop cost?
More than a regular site, because it's more work. A ready or templated shop starts around 800-1,500 €, a standard custom build is 1,000-2,000 €, and a larger or agency build runs 2,500 to 12,000+ €. The price rises with the number of products, payment methods, courier integrations (Econt, Speedy) and ERP/CRM connections. The storefront is the small part; the logistics behind it is the big one.
What are the costs after launch?
The build price isn't the whole price. The same costs recur every month or year:
- Hosting — about 30-90 € a year for shared; more for busier shops.
- Domain — 5-10 € for .eu, 15-20 € for .com, 25-31 € for .bg, every year.
- Maintenance — 25-100 € a month for a small site, up to 250+ for a platform. Covers updates, backups, SSL, security and small changes.
Put these into your annual budget from the start. They surprise people who look only at the build price. And one easy-to-miss point: many quotes in Bulgaria are given ex-VAT, with 20% added on top. Ask whether the price is with or without VAT before you compare.
How not to pay for the wrong site
A cheap site often ends up the more expensive one. Slow, badly built sites slip down in Google, put people off, and end up costing you a second time to fix. That's a false economy.
From experience: get at least three quotes, keep a 20-30% reserve for the unexpected, and check who owns the domain, hosting and code. They should be in your name, not the developer's. A site that doesn't bring in clients isn't cheaper; you just pay for it more slowly.
If you'd like an honest estimate for your case, no strings attached, get in touch. I reply within one business day and I'll tell you what you actually need, even if it's less than you expected.
Frequently asked questions
How much does a website cost in Bulgaria in 2026?
Roughly: a landing page 150-1,000 €, a business site 400-2,600 €, an online shop 800-12,000+ €, and a custom platform from 5,000 € up. The exact price depends mostly on scope and how long the build takes.
How much does a landing page cost?
A landing page costs between 150 and 1,000 €, depending on whether it's a template or custom-built. With me it's 800 € one-time, or 160 €/mo for the first 6 months, and it's ready in about a week.
How much does a WordPress site cost?
WordPress itself is free, but you pay for hosting and a domain (50-150 € a year), and often a paid theme or plugins. A WordPress site built by a provider is usually 500-2,000 €. Updates and security stay your responsibility, or are billed separately.
How long does it take to build a website?
On the market: a landing page 1-2 weeks, a full site 2-6 weeks, a shop or CMS site 6-10 weeks, depending on how fast copy and photos arrive. With me, a full site is ready in 2-3 weeks. The most common cause of delay isn't development, it's content.
Who owns the site and can I move it to another provider?
You do. The domain, hosting, design and code should be registered in your name so you can move the site any time. Check this in the contract, because it protects you from being locked in to one provider.
Are prices quoted with or without VAT?
It depends on the quote. Many providers in Bulgaria show prices ex-VAT and add another 20% on top, so always ask whether the figure is final before you compare.
Are copy, photos and SEO included in the price?
Not always, so ask explicitly. Some quotes include copy, photos, page count, revisions and language versions; others charge them separately. A good quote spells out what's in and what's not, including the support window after launch.
How much is monthly website maintenance?
For a small site, usually 25-100 € a month; for a larger platform 100-250+ €. It covers updates, backups, SSL, security and small content changes. With me, on the monthly plan, support is included from day one.
How much does a .bg, .com or .eu domain cost?
Per year: .eu around 5-10 €, .com 15-20 €, .bg 25-31 €. The domain is a small but recurring cost, so budget for it yearly alongside hosting.
Template or custom design: is the difference worth it?
A template is cheaper and faster, but it looks like thousands of other sites and is often slower and harder to change. Custom design costs more, but ranks better, loads faster and builds trust. If the site is your business's storefront, the difference is usually worth it.