Articles
I write about web design, working with clients, and what I learn along the way.
July 20, 2026 Guide
A list of services attracts one-off filings and clients who choose on price. A company looking for a permanent accountant looks at other things: who you already work for, who will answer their calls and how the handover works. What a firm's website needs in order to bring monthly contracts.
ReadJuly 18, 2026 Comparison
An implant patient takes weeks to decide, reads at night and compares clinics before calling. A general dental site where implantology is one line in the services list loses exactly those cases. What the page that wins them needs to contain.
ReadJuly 5, 2026 Mistakes
A self-paying patient compares two or three clinics in the same evening and decides before speaking to anyone. I reviewed over thirty aesthetic and laser clinic websites in Sofia; the same seven mistakes lose patients almost everywhere.
ReadJuly 4, 2026 Portfolio
A landscape designer has a problem other visual professions don't: their best work doesn't exist yet on handover day. How to build a portfolio site that sells a result which matures over years.
ReadJuly 3, 2026 Comparison
A website for an interior designer, or just Instagram? The profile catches attention, but the client decides elsewhere. An honest comparison, and what your own site needs to win projects.
ReadJuly 2, 2026 Guide
An architect's website isn't just an online portfolio. It's itself proof of taste and judgment. What it needs, how it should look, and why the site's design says almost as much as the project photos.
ReadJune 29, 2026 Guide
A website for lawyers isn't about more chance enquiries, it's about a better impression on the people already checking you out. What builds trust, what the site needs, and what the new advertising rules allow.
ReadJune 28, 2026 Comparison
An honest comparison of a custom clean-code site, WordPress and Wix on speed, cost, security and ownership, and when each of the three is the right call.
ReadJune 27, 2026 Pricing
A real breakdown of website prices in Bulgaria in 2026: from a landing page to a shop, the hidden costs after launch, and when cheap ends up expensive.
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